What to remember
- Raw footage gives the brand more creative control and future value.
- It should be listed as an add-on unless it is already included in the scope.
- Raw footage terms should define what the brand can edit, reuse, and run as ads.
What raw footage means
Raw footage is the unedited material captured during the project. It can include unused takes, b-roll, product shots, talking-head clips, or behind-the-scenes clips.
For a brand, raw footage is useful because it can be edited into more assets later. For a creator, that extra value should be part of the pricing conversation.
- Unused takes and b-roll
- Unedited talking-head clips
- Product shots and lifestyle footage
- Extra hooks or transitions not in the final edit
Why raw footage often costs extra
The final edited video is one deliverable. Raw footage can become many future deliverables, especially if the brand has an editor or paid media team.
If a brand can keep remixing your footage into new ads, that is more valuable than receiving one finished video.
| Request | What the brand gets | Pricing note |
|---|---|---|
| Edited video only | The agreed final asset | Base deliverable fee |
| Raw footage | More material to edit later | Usually an add-on |
| Raw plus paid usage | Editable ad material | Clarify usage term and platforms |
How to respond when a brand asks for raw footage
Keep the reply simple. The goal is to make raw footage feel like a normal priced option, not an awkward surprise.
Raw footage reply
Yes, I can include raw footage as an add-on.
Can you confirm how you plan to use it: internal editing, organic posts, paid ads, or future variations?
Once I know the usage and platforms, I can add it to the quote.
Common questions
Should raw footage be included in a UGC package?
Only if the package says so. Many creators treat raw footage as an add-on because it gives the brand more future editing value.
Can a brand run raw footage as ads?
Only if the agreed usage allows it. Creators should define whether raw footage can be used for organic posts, paid ads, internal editing, or future campaigns.
Is raw footage the same as usage rights?
No. Raw footage is the material. Usage rights define how the brand can use the material. Both should be clear.
Next step
Price raw footage properly
UGC Closer helps creators separate deliverables, usage, raw footage, and add-ons before sending a quote.
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