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What to Include in a UGC Media Kit

Build a UGC media kit that helps brands understand your niche, work samples, rates, process, and contact details.

UGC media kit examplewhat to include in a UGC media kitUGC portfolio vs media kit

What to remember

  • A media kit is a sales page for brands, not a personal scrapbook.
  • Work samples should be easy to watch and clearly labeled.
  • Your media kit should make the next step obvious: contact, pitch, or book a project.

Core sections for a UGC media kit

A strong media kit helps a brand decide quickly whether you fit the campaign. It should be clean, skimmable, and focused on the work you can do for them.

  • Headshot or clear creator photo
  • Short bio and creator positioning
  • Niches and content styles
  • Best work samples
  • Platforms or formats you create for
  • Packages or starting rates
  • Contact email and social handles

Portfolio vs media kit

A portfolio proves the work. A media kit packages the creator as someone a brand can hire. They overlap, but they are not exactly the same.

If you are early, your media kit can be simple: a short bio, 3 to 6 samples, niches, and a contact button. As you grow, add rates, packages, testimonials, and brand logos only when they are real.

AssetPurposeBest content
PortfolioShow creative abilitySamples, mock videos, past deliverables
Media kitHelp brands hire youBio, niches, rates, samples, contact
Rate cardExplain pricingPackages, add-ons, usage terms

What makes a media kit feel less professional

A media kit should feel made by the creator, not stuffed with generic AI copy. Keep it direct and human. The goal is confidence, not over-designed filler.

  • Too many unrelated samples
  • No clear contact method
  • Fake brand logos or exaggerated claims
  • Rates with no explanation of usage or scope
  • Long paragraphs that make brands hunt for the important details

Common questions

Do I need a media kit before my first UGC deal?

You do not need a complicated one, but a simple media kit can make you look more prepared and easier to hire.

Should I include rates in my media kit?

You can include starting rates or packages, but final quotes should still depend on deliverables, usage, and timeline.

Can I include mock work?

Yes, as long as you do not pretend it was paid client work. Label it clearly as sample content if needed.

Next step

Create your media kit

Build a clean media kit with your bio, samples, rates, and contact details.

Create your media kit

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