UGC rate calculator for creator deals.
Estimate what to charge for a UGC video, plus usage rights and extras.
Quick answer
Start with the fee to make the video, then add usage rights, raw footage, and extras. Adjust the final quote to the brand's exact scope.
Free estimate
UGC rate calculator
Use this for a starting range. Final quotes should still account for niche, quality, brand scope, timeline, usage rights, and your own demand.
Already know what you charge? Add-ons are priced on top of it.
Guideline range
$200 - $275
Based on 1 video, organic brand posting only, and a flat fee / per deliverable structure.
Quote note
For flat fee or per-deliverable work, quote the content creation fee separately from paid usage, raw footage, rush timing, and exclusivity.
Copy-ready starter line
For this scope, my estimated range is $200 to $275, depending on final usage, timeline, revision rounds, and whether raw footage or exclusivity is included.
A guideline, not a market rate — your portfolio, results, and demand decide your final price.
When to use a flat fee
When the deliverables are clear, like one edited video with organic use. Price paid usage and raw footage separately.
When to use a retainer
When a brand wants content every month. Agree on deliverables, usage, payment date, and how to cancel.
When to use commission
Only on top of a guaranteed base fee, and only when sales tracking is clear.
Common questions
Is this UGC rate calculator exact?
No. It gives a starting estimate. Creators should adjust based on experience, niche, content quality, usage rights, timeline, deliverables, and brand scope.
Should paid ad usage cost more than organic usage?
Usually yes. Paid ad usage gives the brand more commercial value, so creators often price it separately from the base creation fee.
Can UGC deals include more than one payment model?
Yes. A creator may use a flat creation fee plus commission, a monthly retainer, or a gifted collaboration with very limited scope. The important part is defining the terms clearly.
Turn the estimate into a real rate card.
Pro turns your scope, usage rights, and add-ons into a quote you can send.
Related guides
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UGC Usage Rights
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Compare flat fees, retainers, commission, and gifted collaborations.
UGC Rate Card
See how UGC Closer turns deal scope into clearer quote language.